UM-Flint University Relations

Having recently returned from the 2010 eduWeb Conference in Chicago, I’m feeling energized! I was sure that I would come back with great ideas for search engine optimization (SEO) or tips for website redesign projects. And I did. There were great presentations about brand messaging online, SEO, social media, web development, and more. The biggest take-away […]

Social Media Facts and Figures Below, a summary of our social media efforts in the month of July. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 473 followers. In June, UM-Flint’s Facebook fan page gained 124 fans (up to 3,791 from 3,667). The UM-Flint YouTube channel’s videos had now been viewed over 38,598 […]

If you are not measuring ROI, you may want to consider a marketing lifestyle makeover.

The most powerful communication, marketing, and customer service tool within all of higher education is the university website. Before they set foot on campus, receive recruitment material in the mail, or talk to an admissions counselor, perspective students first visit the websites of the schools they are considering. Online, the university website is the university.

I’ll be the first to say that I’m not an illustrator, nor am I a classically trained designer, however that does not mean that I can’t draw.  Humans by nature are visual thinkers, which historically can be shown by the cave paintings in Lascaux in France.  Drawing allows us to present the ideas in our head to […]

Social Media Facts and Figures Below, a summary of our social media efforts in the month of June. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 453 followers. In June, UM-Flint’s Facebook fan page gained 104 fans (up to 3,667 from 3,563). The UM-Flint YouTube channel’s videos had now been viewed over 36,557 […]

Last month Paul Woolcock and I gave a small presentation detailing some of the features that LiveSite offers as it pertains to authoring pages.  Since then, I am happy to say that we have major moves towards being able to roll out LiveSite to production. Last week Paul, Tim Todd, and I worked with Kevin McMonagle, […]

This month, UR spent a good deal of time and made a great deal of headway on our largest and most important ongoing project: the redesign of the UM-Flint website. For those faculty and staff members charged with maintaining their department’s website, the most eagerly anticipated aspect of the redesign process may well be the […]

The month of June finally included a winning bid for the UM-Flint :30 commercial through Google TV ads.  Previous attempts may have been too broad among television networks and programming.  Numerous bid options were tested, including variations in chosen networks, programming, times and bid levels. The decision was made to focus on eight networks with […]

It’s summertime and for the creative team that means working diligently on projects for the upcoming recruitment season for both undergraduate and graduate admissions. We have been working hard on designing a new look for our Graduate Admissions brochure series. This includes repackaging content and finding noteworthy talking points about each program. Using meaningful, thought-out […]