Archive | January, 2012

UM-Flint Social Media Update: Evaluation and Adaptation

Once upon a time, monthly Social Media Updates were produced for UM-Flint. These updates evolved a bit over time, but then the process halted in late 2011. I promise you there is a thoughtful reason. Allow me to explain.

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2011 Focus Group Review

Once again, University Relations set out during the fall semester to discuss undergraduate marketing materials, brand, and perception of the University of Michigan-Flint with Genesee County and surrounding area high school students. We received useful information that included a few observations that we should further review to enhance the focus group process. Focus Group Results […]

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