Archive | January, 2011

Stop Treating My City Like the Fat Kid In Gym Class

I was always the last kid picked for teams in gym class. It never failed. Basketball? Last one chosen. Relays? It was always met with, “do we have to take her?” The only event I seemed to excel at was dodgeball, and that’s because I made one helluva target.  I was also banned from the […]

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UM-Flint on Foursquare: Mission Accomplished

It wasn’t long ago that I recounted the often discouraging, if not confusing, work that had been done toward branding UM-Flint’s presence on Foursquare. Between August and December 2010, a UM-Flint Foursquare account was created, 18 UM-Flint venues were claimed, and a campus waiting-list form was submitted to Foursquare (twice). At the start of 2011, […]

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Playing “Hard to Get” with the Media

I love the media. I love the media in a sentimental way.  My first career choice was in television production which lead to my really long career in the world of television news.  It was an extremely tough job and not for the faint of heart.  Deadlines were constant, demanding.  You had to get a […]

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New Year. New Brand. New U.

With all new years come new resolutions, new hopes, new dreams. Most people decide to get organized, which is why you see an over-abundance of storage containers at your favorite stores. Well, that’s happening for us too, but 2011 for UR is the year for new beginnings, new campaigns, and new and exciting endeavors. One […]

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The Student Experience: All UM-Flint Employees Should Do It

In nearly every meeting I attend at UM-Flint, the topic of the “student experience” is discussed.  This is a good thing–clearly it is a concern and perspective that is considered at every level of the university.  Lots of time and energy is devoted to this issue. But, there is a huge chasm between the talk […]

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Quick Project Boilerplate With Terminal

Hi-res version

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UM-Flint Social Media Update | December 2010

What’s New It was a month of new initiatives, progress toward existing goals, and lessons learned about communication as we rounded out 2010. New in December, “UM-Flint Was Here.” This Facebook photo album showcases the UM-Flint logo in photos around the world. It’s easy to get involved. 1. Take a photo of you with your […]

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A New Year’s Resolution – Don’t Cheapen the Image

First day back to work in 2011 and, of course, I’m thinking about a new year’s resolution–one that doesn’t involve abstaining from dessert. First, a bit of background: When I shop, I am a brand loyalist. For laundry, it’s Tide.  For shampoo, it’s the pretentious-sounding Systeme Biolage.  Skincare is Clinique and Origins. I only buy […]

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