Archive | March, 2012

UM-Flint Social Media Strategy: Choosing Channels

If you’ve been following the formalization of UM-Flint’s social media strategy, you may recall that the team in University Relations recently set official social media goals for the university. These goals centered around the growth and engagement of UM-Flint’s online communities. If we continue through the cycle as we’ve outlined it, the next step is […]

Read More

QR Codes | Social Marketers Group Meeting, March 2012

The UM-Flint Social Marketers Group meets quarterly to talk about topics related to social media and share ideas. Below is a recap of the last meeting. QR Codes What is a QR code? QR = Quick Response The code consists of black modules arranged in a square pattern on a white background With a QR […]

Read More

Planning Critical Issues in the Shadow of Joanne Sullenger

When I arrived at UM-Flint in 2001, I had never heard of the Critical Issues Forum. My first introduction to it was by Joanne Sullenger who was the Vice Chancellor for Development. Joanne always had University Relations design the brochure for the event. So when it was time, Joanne called me into her office for […]

Read More