QR Codes | Social Marketers Group Meeting, March 2012

The UM-Flint Social Marketers Group meets quarterly to talk about topics related to social media and share ideas. Below is a recap of the last meeting.

QR Codes

What is a QR code?

  • QR = Quick Response
  • The code consists of black modules arranged in a square pattern on a white background
  • With a QR reader application, smartphones users can scan QR codes and access the data encoded within it

Best Practices

  • Remember that QR codes & non-mobile content don’t mix
  • Have a purpose for your QR code
  • Focus on the experience
  • Size and placement matter
  • Set up tracking
  • Test your QR code
For more information on these best practices, read this article from Outspoken Media.

Things to Remember

  • A QR code is essentially a link that can be accessed via mobile phone
  • Everything in this video:


Other Notes

There was a brief discussion about Pinterest. For some good examples of Pinterest being used in higher education, here are some resources:

“Higher Ed Pinerest Examples and Directory” by EMGOnline

Best Practices for Pinterest in Higher Education” by Higher Ed Live

Next Meeting

Following a suggestion from the group, the next meeting topic will be measurement and analytics for social media. The meeting will be set for a date in June. If you are interested in this topic or social media in general, we invite you to join our group! For more information, contact Alaina Wiens at [email protected].