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2016 Drupal Training / Open Session Schedule

Drupal sessions take place throughout the year. If you have questions about overall content strategy, how to use Drupal, or anything web related, please join us. Currently, all sessions are scheduled to take place in 431 French Hall, and are drop-in with no registration required. Some of these dates may become workshops focusing on specific […]

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How to Promote Events and Announcements

Step 1: Rethink Press Releases The web changed everything about how messages reach audiences. We are no longer dependent on traditional media outlets (newspapers, television, radio, etc.) to produce and distribute information we want audiences to receive. We can do that ourselves through our own websites, social media, and newsletters. However, that does not mean […]

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I’m Mad As Hell and I Don’t Want to Take it Anymore: ABC 12 Loses Key People and We Lose Key Community/Media Relations Professionals

Gwen Ifill is coming to UM-Flint as part of the 2011 Frances Willson Thompson Critical Issues Forum. Ms. Ifill, a highly respected journalist, is coming to campus to speak about the present and future state of journalism. Ironically, she is coming to Flint at a time when local journalism is in crisis. Local television station […]

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Anonymous Commentary ≠ Journalism

Oh, to say what you really think. It’s a movie moment–to say eloquently and even cuttingly the very best line of your life to the person or people who just don’t get it. If only Aaron Sorkin and his laptop were somehow lodged in your brain for those times when you need it most. But, […]

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Stop Treating My City Like the Fat Kid In Gym Class

I was always the last kid picked for teams in gym class. It never failed. Basketball? Last one chosen. Relays? It was always met with, “do we have to take her?” The only event I seemed to excel at was dodgeball, and that’s because I made one helluva target.  I was also banned from the […]

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Playing “Hard to Get” with the Media

I love the media. I love the media in a sentimental way.  My first career choice was in television production which lead to my really long career in the world of television news.  It was an extremely tough job and not for the faint of heart.  Deadlines were constant, demanding.  You had to get a […]

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Planning for a Crisis: How Will You Communicate?

Admit it: Anytime you see the posting that there will be a fire drill or tornado drill in the building in which you work, you try to figure out how to be out of the building during the drill. Yeah, yeah….I know: you’re too busy to have to get up and leave, why do they […]

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New Transfer Student Video

If you walk by the Office of Undergraduate Admissions, you will notice the new furniture, and all of the people sitting on the new furniture.  The reason is simple:  August is the season for transfer students at UM-Flint. In celebration of the season of people transferring to the fastest-growing public university in the state, we […]

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Writing for the Web is different than writing for publications or TV

During the many years I spent as a TV reporter, I wrote and edited about 15,000 stories. While considering many things when writing the stories, I never considered keywords.  Now, with most of my writing ending up on the Web, I’m finding out that one of the things I need to do is pay attention to […]

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So you think you have a story idea?

Someone in your department has done something special, or an event has been planned that you want the media to cover.  That brings up the first question in seeking media coverage: Where and how do you start?

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