Archive | May, 2011

Snake Oil in Higher Ed Marketing

  Snake oil. Sounds intriguing, doesn’t it? Just what kind of brew is boiled down essence of snake? Can you drink it? Do you even want to? It seems that vast quantities of snake oil are being consumed across higher education in the form of vendor products that promise to cure what ails you, but […]

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What I Love About My Job

Beyond all the marketing strategies and ROI, sometimes the best outcome of social media communication is just a simple connection. Early this week, a man from Kenya posted a message to UM-Flint’s BSN students on the university’s Facebook Page. This simple post offers a glimpse into the impact of our Nursing students’ work in Kenya. […]

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Using Flickr to Tell UM-Flint’s Story with Photos

Photos. University Relations has a ton of them. Photos taken by professional photographers for marketing materials, photos taken at events for the news site, Facebook, or Twitter. Photos sent to us from all over campus. MediaBin, UM-Flint’s online photo library, is full of pre-approved images for use by faculty, staff, and students in print and on […]

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Diversity is More Than Pictures of People with Different Skin Colors

Is there anyone out there who works for a university that doesn’t have diversity as a core value? I didn’t think so. Chances are, your university is full of councils and task forces devoted to diversity. Diversity is in your institution’s mission statement. Your leadership heralds diversity in nearly every speech and official document. So […]

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A UM-Flint First: Behind the Scenes at Commencement

Photo credit: Flint Journal We did it! I am happy to report that the University of Michigan-Flint achieved a big first over the weekend: two commencement ceremonies in one day. This was a huge endeavor taking months of planning (and worry) in order to make the big day for our graduates go smoothly. The reason we […]

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UM-Flint Social Media Update | April 2011

What’s New Have you seen the new UM-Flint Social page on the website? There you’ll find streaming updates from Facebook, Twitter, YouTube, Flickr, and Foursquare–all in one place! You’ll also find links to help you connect to various university departments across the social networks. About the Update There was no social media update for the […]

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