Archive | April, 2012

UM-Flint Social Media Strategy: Content & Messaging

For those of you just tuning in, we in University Relations are formalizing UM-Flint’s social media strategy following a five-step process: goal-setting; choosing social media channels; messaging and communication; evaluation; and adaptation.¬†We’ve decided that we’re going to grow and nurture UM-Flint’s connection with its online community, and we’ve determined by which channels.

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