Archive | May, 2012

UM-Flint Social Media Strategy: Evaluation

It’s been some time since I’ve shared our progress toward finalizing UM-Flint’s social media strategy. This is no accident. Some time was spent researching measurement tools. Then some time was spent playing around with said tools. At the moment, the testing of measurement tools is on hold. This sounds cryptic and official, yes? Not really. […]

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Live-streaming the Dream: UM-Flint’s 2012 Spring Commencement

Commencement is always a big day for content on a college campus. Traditionally, a Commencement day at the University of Michigan-Flint will see a spike in social media traffic. April 29, 2012 was no exception. But this post isn’t about Facebook visitors or Flickr photo views.

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