Archive | July, 2011

How I Set Up a Google+ Account for the Library and Lived to Tell the Tale

Guest Blogger: Emily Newberry, Social Media Librarian at the Thompson Library When I first heard about Google+ the implications for higher education became immediately apparent to me. There have always been gaps and missing opportunities in the mainstream social media tools. Google seems ready, willing, and able to take on the challenge of filling those […]

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Is Twitter Right for Your Department?

I have long espoused the benefits of being active on Twitter. For me, Twitter has been an incredible networking tool, connecting me to higher education web and social media professionals across the country. It took some thought and research, though, to determine how UM-Flint should join the Twitter game. Are you considering joining? Are you […]

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End Awards for Marketing in Higher Education

It is time to end awards for marketing in higher education. What is the point of awards anyway? Yeah, I know: – Recognition from colleagues – Institutional Pride – Morale-building for staff – Validation of work But really….beyond the award ceremonies, what do these awards actually do or mean for your operation? While it is […]

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Pantone Refocus | Interpreted

I recently attended the PantoneView Colour Planner Fall/Winter 2012/13-Refocus webinar. Though this presentation was a bit lengthy, I thought there was some great upcoming color and style trends that I thought would be fun to share. Below are the highlights and some of my interpretations. Color reports always get me excited and inspired for the […]

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6 Tips for Hiring Great People | Creative Staff Remix in Higher Ed

This summer is the season of change in the Office of University Relations at UM-Flint. The 5th floor of the Northbank Center is a bit emptier as we bid farewell to three staff members. All wonderful contributors and good friends, off to pursue excellent opportunities and leave their mark in the world. Now it’s time […]

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Highered: Don’t Jump into Google+ Just Yet

Little by little, it seems Google is reaching into everything. Their latest project, Google+ brings them back to the social realm after Buzz and Wave were less than game-changers. What is Google+? Simply put, Google+ is a social “project”–Google has yet to call it a social network, even though everyone else is. Like Facebook, Google+ […]

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UM-Flint Social Media Update | June 2011

What’s New Last month we reported that UM-Flint is on Flickr and promised to have stats to offer soon. We have them! We’re now able to see how many views our photos receive, when we’re getting traffic, and where that traffic is coming from. Here’s a small snapshot of what Flickr gives us.   Much […]

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