Tag Archives: marketing

Email Content = Website Content

“What is the most important information our most important audience needs to know today?”

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Registered Mark (R-Ball) Usage and New UM-Flint

As of March 28, the R-ball will only be required on sales merchandise, all other platforms and usage will not require this distinction.

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New UM-Flint Brand and Logo Workshop

A workshop to fully explain all of the new stuff that’s coming to your marketing and communication efforts.

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End Awards for Marketing in Higher Education

It is time to end awards for marketing in higher education. What is the point of awards anyway? Yeah, I know: – Recognition from colleagues – Institutional Pride – Morale-building for staff – Validation of work But really….beyond the award ceremonies, what do these awards actually do or mean for your operation? While it is […]

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6 Tips for Hiring Great People | Creative Staff Remix in Higher Ed

This summer is the season of change in the Office of University Relations at UM-Flint. The 5th floor of the Northbank Center is a bit emptier as we bid farewell to three staff members. All wonderful contributors and good friends, off to pursue excellent opportunities and leave their mark in the world. Now it’s time […]

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Snake Oil in Higher Ed Marketing

  Snake oil. Sounds intriguing, doesn’t it? Just what kind of brew is boiled down essence of snake? Can you drink it? Do you even want to? It seems that vast quantities of snake oil are being consumed across higher education in the form of vendor products that promise to cure what ails you, but […]

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Diversity is More Than Pictures of People with Different Skin Colors

Is there anyone out there who works for a university that doesn’t have diversity as a core value? I didn’t think so. Chances are, your university is full of councils and task forces devoted to diversity. Diversity is in your institution’s mission statement. Your leadership heralds diversity in nearly every speech and official document. So […]

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A Couple of Marketing Quickies

A fast blog post with two things to get creative juices flowing…. Here’s a link to a great blog called Marketing for Higher Ed. Always good stuff, including this post on Top 10 Facebook Landing pages. What can you do to make your landing page better? And, I recommend subscribing to the Educational Marketing Group […]

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A New Year’s Resolution – Don’t Cheapen the Image

First day back to work in 2011 and, of course, I’m thinking about a new year’s resolution–one that doesn’t involve abstaining from dessert. First, a bit of background: When I shop, I am a brand loyalist. For laundry, it’s Tide.  For shampoo, it’s the pretentious-sounding Systeme Biolage.  Skincare is Clinique and Origins. I only buy […]

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New Year’s Resolution in Marketing for 2011

Melissa Brown’s personal “to do” and improvement list for the upcoming year, based on lessons from 2010.

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