Tag Archives: brand

Digital Asset Manager Launch

The new Digital Asset Management (DAM) system for all of our photos, logos, testimonials, and videos will officially launch December 1. This system will replace Mediabin which will be discontinued by December 30, 2014. The main purpose of the new DAM is to have an asset system that is fully metadata/keyword searchable. Additional features include*: […]

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Commonly Confused Graphic Design and Web Design Terms and Concepts

This mini-glossary seeks to avoid all confusion that can arise from using terms like header, heading, and headline interchangeably.

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Free Webinar: “How to Embrace Content Strategy”

As part of our ongoing effort to make UM-Flint’s transition to the Drupal content management system as smooth, inclusive, and informative as possible, University Relations invites you to attend this free webinar on a key concept: Embracing Brand-Driven Content Strategy “Before social, multichannel, responsive, etc., there was content. And it’s still a challenge. Even if […]

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Registered Mark (R-Ball) Usage and New UM-Flint

As of March 28, the R-ball will only be required on sales merchandise, all other platforms and usage will not require this distinction.

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New UM-Flint Brand and Logo Workshop

A workshop to fully explain all of the new stuff that’s coming to your marketing and communication efforts.

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What Do I Do Now? How UM-Flint’s Logo Change Affects You

We understand that many departments must order ahead for the summer/fall months, and we don’t want to stand in the way of your work.

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Here It Is, Your Moment of Venn…

When you think about it, each individual’s UM-Flint story is a multi-layered, multi-faceted, and overlapping combination of people, passions, and pursuits that come together to form a totally unique experience.

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Never Say Never: UM-Flint Logo Revision

This change is part of a larger effort to unify all three University of Michigan campuses.

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MORE Brand Roll Out: Expect it. Engage it. Experience it!

This is YOUR brand because you make this university everything it is… and MORE!

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Diversity is More Than Pictures of People with Different Skin Colors

Is there anyone out there who works for a university that doesn’t have diversity as a core value? I didn’t think so. Chances are, your university is full of councils and task forces devoted to diversity. Diversity is in your institution’s mission statement. Your leadership heralds diversity in nearly every speech and official document. So […]

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