UM-Flint Social Media Update | April 2011

What’s New

Have you seen the new UM-Flint Social page on the website? There you’ll find streaming updates from Facebook, Twitter, YouTube, Flickr, and Foursquare–all in one place! You’ll also find links to help you connect to various university departments across the social networks.

UM-Flint Social

About the Update

There was no social media update for the month of March. We were doing some thinking. Over the past year or more, you’ve seen UM-Flint Social Media Updates adjust to the amount and type of analytical data available to us. We now find ourselves in a place where there is enough data to perform some sort of analysis. We’d like to offer more than just numbers, but evaluation that leads to strategy.

So far, we’ve presented a lot of Facebook numbers. Numbers about wall posts and comments and likes and views. When it comes to Twitter or YouTube, though, we’ve presented very little. And what about Foursquare and others? The reality is that Facebook offers an incredible amount of statistical information about user activity, more so than the others. We’re currently researching ways to track the reach of our non-Facebook social media efforts. In the meantime, you’ll notice fewer numbers and–hopefully–more answers to “so what?”

Social Media Facts and Figures

Below, a summary of UM-Flint’s social media efforts in the month of April.


  • In April, UM-Flint’s Facebook fan page gained 194 likes (up 13% from March) for a total of 6,087.
  • April saw 3,516 Monthly Active Users on Facebook (down 3.3% from March).
  • April’s highest amount of interaction took place on April 18. Posts that day included a UM-Flint Was Here photo, news items, event reminders, and conversation about the weather.


  • The UM-Flint Twitter account (@umflint) now has 891 followers.
  • The tweeted links most often clicked in April were news items related to Commencement.


Connect with UM-Flint!

University Relations is always looking to help build connection across the social networks. If you have an idea or content to share, please contact Alaina Wiens at [email protected]. You can also find more ways to connect with the University of Michigan-Flint by visiting UM-Flint Social.