Tag Archives: high school focus groups

2011 Focus Group Review

Once again, University Relations set out during the fall semester to discuss undergraduate marketing materials, brand, and perception of the University of Michigan-Flint with Genesee County and surrounding area high school students. We received useful information that included a few observations that we should further review to enhance the focus group process. Focus Group Results […]

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Focus Group Reflections

Focus groups are just one tool in the evolving world of figuring out a company‚Äôs brand, image, and potential direction for projects and campaigns. They require time to truly review, analyze, and adjust the structure of the focus group sessions to achieve: 1) clear set goals; 2) the best time of day/year for attendees; 3) […]

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