A logo designer can choose the perfect typeface and construct the perfect logo. A marketer can evangelize and promote a product or service. Yet all of these things are irrelevant until the consumer or end-user experiences the product or service. It is the job of a marketing professional to sell, it’s a user experience professional’s job to make sure that the […]
May 19, 2010
brand, creative, creativity, design, education, flint, higher ed, marketing, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, user experience, UX, web, website
This is the time of year when University Relations and the Office of Undergraduate Admissions concentrate on developing and fine-tuning the communication strategy and tools for the coming year’s recruitment push. This month, we immersed ourselves in the process of improving one of the more successful communication pieces from last year’s record-setting recruitment cycle: the […]
May 17, 2010
brand, brand report, college, creative, fastest growing, flint, higher ed, marketing, recruitment, um-flint, umflint, undergraduate admissions, university of michigan flint, university relations, ur
Last month I mentioned exploring the possibility of Google TV ads. Since the beginning of April, I have been trying to win a Google TV ad bid! As I work my way through this process, I’m discovering that actually winning a bid to broadcast a TV commercial is harder than the “how to” video states. […]
May 14, 2010
brand, college, creative, flint, Google, higher ed, marketing, social media, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur
Social Media Facts and Figures In University Relations, the quest continues to develop an ongoing dialogue with the university’s audiences through social media. Our Audience: The UM-Flint Twitter page (@umflint) had grown to 426 followers as of May 7. In April, UM-Flint’s Facebook fan page gained 398 fans (up to 3,492 from 3,094). As of […]
May 12, 2010
analytics, april 2010, college, flint, Madeleine Albright, marketing, social media, social media report, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, website
eduStyle.net is an excellent example of the spirit of collaboration and push for collective advancement that are hallmarks of today’s open source ethos on the web. According to eduStyle, its mission “is for higher ed web professionals to learn from and be inspired by the work of their peers.” Given their size, complexity, and array […]
May 10, 2010
brand, college, critique, degree, education, eduStyle, fastest growing, flint, higher ed, marketing, open source ethos, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, website
Someone in your department has done something special, or an event has been planned that you want the media to cover. That brings up the first question in seeking media coverage: Where and how do you start?
May 7, 2010
event, marketing, media, michigan, news, press release, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur
University Relations received great feedback on marketing materials and clothing designs during the high school focus group sessions held February – March 2010. We received feedback from both high school students and a few parents. High school Focus Group results 2010
April 29, 2010
brand, college, flint, focus group, high school students, higher ed, march, marketing, parents, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur
As more University of Michigan-Flint students, faculty, staff, and departments venture into the blogosphere with their own university-related blog sites, it is worthwhile to get a handle on the important role quality meta keywords and tags play in the “findability” of your posts by search engines.
April 20, 2010
career, college, degree, education, flint, higher ed, marketing, meta data, michigan, search engine optimization, SEO, social media, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur
The UM-Flint image awareness campaign is in full swing. Existing advertising contracts were fulfilled with many TV and print ads on display in various Genesee and surrounding county outlets. Image campaigns not only involve a strong reinforcement of the brand image through the look, tone and content, but also monitoring existing messages, images and statistics […]
April 12, 2010
Image, Image campaign, marketing
March was an extremely busy month for the creative team in UR. We focused heavily on overall brand for the university with establishing the “growing” look, while still creating projects for other departments and organizations. We were on the road quite a bit as well, conducting more focus groups and finding out what high school […]
April 9, 2010
apparel, Arts and Sciences, brand, color, creative, creativity, Crim, critical issues, design, Flint Journal, Genesee, Genesee Valley, Google, graphics, higher ed, Jackson Community College, Lansing Community College, marketing, michigan, Oakland, SC4, Scholarship, St. Claire County Community College, trends, typography, um-flint, university of michigan flint, ur