I have never cared much about cars. It’s an odd dichotomy. I owe so much of my comfortable middle-class life to the automotive industry, where so many of my family members spent long hours on an assembly line, and yet, I barely notice anything about cars. As Alanis Morrissette might say, “Isn’t it ironic?” The […]
August 20, 2010
brand, creative, creativity, graphics, marketing, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, web, website, website redesign
How many meetings have we all been in when someone talks about promoting an initiative, an event, a program, etc., and the first thing people usually talk about is print materials? Website marketing is usually mentioned much farther down the list. In University Relations, we have flipped the paradigm. Web is first. Web is foremost. […]
August 13, 2010
analytics, brand, college, content, education, facebook, Google, higher ed, marketing, michigan, social media, Tips, trends, twitter, u of m flint, um-flint, umflint, undergraduate admissions, university, university of michigan flint, web, website, youtube
I am helping my husband plan his family reunion. We have immersed ourselves in nostalgia, going through old photo albums, connecting with Aunt Hazel’s kids on Facebook, and remembering the unique family history that only members in that exclusive club can appreciate. As part of the fun, we are trying to create a feeling of […]
August 12, 2010
brand, brand report, creative, creativity, design, graphics, marketing, trends, u of m flint, um-flint, umflint, university of michigan flint
Having recently returned from the 2010 eduWeb Conference in Chicago, I’m feeling energized! I was sure that I would come back with great ideas for search engine optimization (SEO) or tips for website redesign projects. And I did. There were great presentations about brand messaging online, SEO, social media, web development, and more. The biggest take-away […]
August 11, 2010
brand, education, higher ed, marketing, social media, twitter, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, web
Social Media Facts and Figures Below, a summary of our social media efforts in the month of July. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 473 followers. In June, UM-Flint’s Facebook fan page gained 124 fans (up to 3,791 from 3,667). The UM-Flint YouTube channel’s videos had now been viewed over 38,598 […]
August 9, 2010
facebook, Google, marketing, social media, social media report, twitter, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, web, youtube
Last time we outlined the form and function of the homepage slider feature, shared some examples of the type of stories we aim to tell, and suggested some ways in which individuals and departments can assist in identifying and creatively gathering content for such stories. This time we will discuss the game plan for additional […]
August 4, 2010
brand, brand report, college, education, higher ed, homepage, marketing, slider, u of m flint, um-flint, umflint, university, university of michigan flint, ur, UX, website, website redesign
If you are not measuring ROI, you may want to consider a marketing lifestyle makeover.
August 3, 2010
analytics, brand, facebook, higher ed, marketing, ROI, social media, Tips, u of m flint, um-flint, umflint, university relations, website
There’s a line from Basement Song by the Adam Ezra Group that’s echoing in my head: The conflict that will arise do I choose to concentrate on all the things I love or try to fix the things I hate? I love that lyric for the simple reason that it’s a shared experience we all […]
July 19, 2010
brand, college, education, fastest growing, flint, marketing, michigan, u of m flint, um-flint, umflint, university of michigan flint
Social Media Facts and Figures Below, a summary of our social media efforts in the month of June. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 453 followers. In June, UM-Flint’s Facebook fan page gained 104 fans (up to 3,667 from 3,563). The UM-Flint YouTube channel’s videos had now been viewed over 36,557 […]
July 13, 2010
analytics, facebook, fastest growing, flint, marketing, social media, social media report, twitter, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, web, website, youtube
As a new homemaker in the early 1990s, I just had to have one of the hot appliances of the times: the automatic breadmaker. Panasonic produced the most popular version of this insta-bread making wonder. All you
July 8, 2010
brand, creative, creativity, design, graphics, marketing, web, website, website redesign