UM-Flint University Relations

The most powerful communication, marketing, and customer service tool within all of higher education is the university website. Before they set foot on campus, receive recruitment material in the mail, or talk to an admissions counselor, perspective students first visit the websites of the schools they are considering. Online, the university website is the university.

There’s a line from Basement Song by the Adam Ezra Group that’s echoing in my head: The conflict that will arise do I choose to concentrate on all the things I love or try to fix the things I hate? I love that lyric for the simple reason that  it’s a shared experience we all […]

This month, UR spent a good deal of time and made a great deal of headway on our largest and most important ongoing project: the redesign of the UM-Flint website. For those faculty and staff members charged with maintaining their department’s website, the most eagerly anticipated aspect of the redesign process may well be the […]

It’s summertime and for the creative team that means working diligently on projects for the upcoming recruitment season for both undergraduate and graduate admissions. We have been working hard on designing a new look for our Graduate Admissions brochure series. This includes repackaging content and finding noteworthy talking points about each program. Using meaningful, thought-out […]

One of the most important – and most difficult – tasks of any advertising, marketing, branding, or messaging effort is identifying and executing ways to communicate complex ideas as simply and immediately as possible. The tools and vehicles through which this is accomplished depend on the audience, and the best medium to reach that audience. […]

Month Requested Completed Cancelled % for Completions # of Departments April, 2010 23 18 1 78% 10 April was a month filled with new identities for various areas at UM-Flint. The UM-Flint catalog received a new and refreshed look, designed by our newest temporary staff member, Joyce ElHayek. Joyce just graduated with her Fine Arts […]

This is the time of year when University Relations and the Office of Undergraduate Admissions concentrate on developing and fine-tuning the communication strategy and tools for the coming year’s recruitment push. This month, we immersed ourselves in the process of improving one of the more successful communication pieces from last year’s record-setting recruitment cycle: the […]

Last month I mentioned exploring the possibility of Google TV ads. Since the beginning of April, I have been trying to win a Google TV ad bid! As I work my way through this process, I’m discovering that actually winning a bid to broadcast a TV commercial is harder than the “how to” video states. […]

Our Fastest Growing Public University in the State campaign has gotten some great media coverage and marketing mileage in April. Many print and social media buys highlighted a variety of reasons why UM-Flint is growing.

Social Media Facts and Figures In University Relations, the quest continues to develop an ongoing dialogue with the university’s audiences through social media. Our Audience: The UM-Flint Twitter page (@umflint) had grown to 426 followers as of May 7. In April, UM-Flint’s Facebook fan page gained 398 fans (up to 3,492 from 3,094). As of […]