UM-Flint University Relations

The moment you have been waiting for: new business card and stationery designs with UM-Flint’s updated logo and wordmark! Before you read on, please know that if you still have a stockpile of stationery with the old logo, please use it! Trees do not need to be sacrificed for the sake of the brand. This […]

When I arrived at UM-Flint in 2001, I had never heard of the Critical Issues Forum. My first introduction to it was by Joanne Sullenger who was the Vice Chancellor for Development. Joanne always had University Relations design the brochure for the event. So when it was time, Joanne called me into her office for […]

I really am lucky. There are lots of things I truly enjoy about my job, but I think one of the top five things has to be the annual Critical Issues Forum. The Critical Issues Forum (or CIF) is a gift from UM-Flint benefactor Frances Willson Thompson that allows us to bring leading experts to […]

I love the media. I love the media in a sentimental way.  My first career choice was in television production which lead to my really long career in the world of television news.  It was an extremely tough job and not for the faint of heart.  Deadlines were constant, demanding.  You had to get a […]

With all new years come new resolutions, new hopes, new dreams. Most people decide to get organized, which is why you see an over-abundance of storage containers at your favorite stores. Well, that’s happening for us too, but 2011 for UR is the year for new beginnings, new campaigns, and new and exciting endeavors. One […]

In nearly every meeting I attend at UM-Flint, the topic of the “student experience” is discussed.  This is a good thing–clearly it is a concern and perspective that is considered at every level of the university.  Lots of time and energy is devoted to this issue. But, there is a huge chasm between the talk […]

I was at a meeting recently where someone accused a group of not engaging in “Thought Leadership.” My first reaction was, “What the heck does that even mean?” I have never been a proponent of business jargon.  I don’t advocate for synergy, I detest the notion of thinking outside the box, and I shudder at […]

What’s New If you’ve visited UM-Flint on Facebook lately, you may have noticed a new look. Using images of UM-Flint students, the new graphics encourage you to “Like Us.” We hope that you do! And if you haven’t “liked” UM-Flint yet, you can click “Like” at the top of our Facebook page now. Also on […]

As fall semester began, bringing with it our largest-ever population of enrolled students, we decided it was time to test the social media waters at UM-Flint. The vehicle: the Welcome Back Picnic on September 16. We’ve been putting a lot of careful thought into our social media initiatives this year. Have our efforts been paying off? Would […]

During a recent Search Engine Optimization (SEO) webinar hosted by HubSpot, a mention of “inbound marketing” piqued my interest. Inbound marketing: that idea of bringing your consumer to you, not shouting your message at your consumer. I already knew that UM-Flint’s search engine results would increase  with an elevated reach of our content. For example, […]