UM-Flint University Relations

Late last week, Facebook rolled out redesigned Pages. We knew it was coming. There had long been talk of Page tabs disappearing, as well as the ability to use Facebook as a Page and more. Inside Facebook provides a detailed overview of the updates. Mike Petroff also gives a great summary of the initial impact […]

What’s New It was a month of new initiatives, progress toward existing goals, and lessons learned about communication as we rounded out 2010. New in December, “UM-Flint Was Here.” This Facebook photo album showcases the UM-Flint logo in photos around the world. It’s easy to get involved. 1. Take a photo of you with your […]

It’s been a long road, and we haven’t yet reached the end. But the University of Michigan-Flint is finally on its way to having a branded presence on Foursquare. It wasn’t long ago that Foursquare began partnering with colleges and universities by offering a way for students to connect through the location-based application. A small group of […]

What’s New We did it! The recent push for 4,500 fans on Facebook was successful! On October 13, we determined that Dylan Devereaux was UM-Flint’s 4,500th fan. He received a prize pack, and so did the person who suggested that he “like” UM-Flint. We took a photo of Dylan with his prize pack that was […]

Can tweeting teach us something about good writing? Dr. James Schirmer, assistant professor of English at UM-Flint thinks so. In fact, this semester he’s assigned his two English 112 classes with creating and sustaining conversation by maintaining an active presence on Twitter for a minimum of four weeks. Source: SEO Content Writer He explains, “There are […]

What’s New If you’ve visited UM-Flint on Facebook lately, you may have noticed a new look. Using images of UM-Flint students, the new graphics encourage you to “Like Us.” We hope that you do! And if you haven’t “liked” UM-Flint yet, you can click “Like” at the top of our Facebook page now. Also on […]

Where do we get our inspiration from in University Relations? It turns out we all have different resources that help us to think creatively, strategically, or just make us laugh out loud.  Here’s our list of things we find useful, and they are categorized for your convenience.  Happy clicking!

As fall semester began, bringing with it our largest-ever population of enrolled students, we decided it was time to test the social media waters at UM-Flint. The vehicle: the Welcome Back Picnic on September 16. We’ve been putting a lot of careful thought into our social media initiatives this year. Have our efforts been paying off? Would […]

During a recent Search Engine Optimization (SEO) webinar hosted by HubSpot, a mention of “inbound marketing” piqued my interest. Inbound marketing: that idea of bringing your consumer to you, not shouting your message at your consumer. I already knew that UM-Flint’s search engine results would increase  with an elevated reach of our content. For example, […]

In a recent article titled The Latest Stay-in-School Tool for College Students: Facebook, the author discusses the relationship between Facebook and retention rate of collge students. The debate is raised about whether Facebook use increases a freshman’s social life (such as allowing them to find friends easier) or if it is simply a distraction. As […]