What’s New If you’ve visited UM-Flint on Facebook lately, you may have noticed a new look. Using images of UM-Flint students, the new graphics encourage you to “Like Us.” We hope that you do! And if you haven’t “liked” UM-Flint yet, you can click “Like” at the top of our Facebook page now. Also on […]
October 11, 2010
analytics, college, education, facebook, higher ed, marketing, michigan, social media, social media report, social networking, twitter, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, web, youtube
As fall semester began, bringing with it our largest-ever population of enrolled students, we decided it was time to test the social media waters at UM-Flint. The vehicle: the Welcome Back Picnic on September 16. We’ve been putting a lot of careful thought into our social media initiatives this year. Have our efforts been paying off? Would […]
September 28, 2010
brand, college, content, creative, education, events, facebook, flint, higher ed, marketing, michigan, social media, social networking, twitter, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, web, welcome back picnic
In a recent article titled The Latest Stay-in-School Tool for College Students: Facebook, the author discusses the relationship between Facebook and retention rate of collge students. The debate is raised about whether Facebook use increases a freshman’s social life (such as allowing them to find friends easier) or if it is simply a distraction. As […]
September 15, 2010
college, college retention rates, facebook, higher ed, higher education, internet, online, retention, social media, social networking, students, universities
Ever wonder what goes into designing a brochure, laying out a billboard, or creating a website? Believe it or not, there’s no “Easy Button” when it comes to effective and strategic design. The process is often long and always well thought-out. Here are the steps to producing a successful design project:
September 7, 2010
brand, college, content, creative, creativity, design, education, flint, graphics, higher ed, marketing, michigan, social media, Tips, trends, twitter, typography, u of m flint, um-flint, umflint, undergraduate admissions, university, university of michigan flint, university relations, web, website, website redesign
Coming to a computer screen near you…. The University of Michigan-Flint is proud to launch the new Leadership Video Series on the official UM-Flint You Tube site. This set of eight videos features the Chancellor, Vice Chancellors, and Deans of UM-Flint, speaking about their particular areas of oversight. These videos give viewers a bit of […]
August 30, 2010
brand, college, education, higher ed, marketing, social media, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, video, web, website, youtube
Admit it: Anytime you see the posting that there will be a fire drill or tornado drill in the building in which you work, you try to figure out how to be out of the building during the drill. Yeah, yeah….I know: you’re too busy to have to get up and leave, why do they […]
August 27, 2010
college, Communication, Crisis, Crisis Communication, education, higher ed, michigan, Public Relations, social media, Tips, trends, um-flint, umflint, university, university of michigan flint, university relations, ur, weather, web, website
As a senior at UM-Flint, I have had my share of different courses and various professors. However, no matter what, I always am happy to hear those magic words from my professor; “We’ll be watching a video for today’s lecture”. In the middle of a week that has been spent juggling numerous courses and work, […]
August 20, 2010
classes, college, education, internet, online, students, technology, university, university of michigan flint, video
How many meetings have we all been in when someone talks about promoting an initiative, an event, a program, etc., and the first thing people usually talk about is print materials? Website marketing is usually mentioned much farther down the list. In University Relations, we have flipped the paradigm. Web is first. Web is foremost. […]
August 13, 2010
analytics, brand, college, content, education, facebook, Google, higher ed, marketing, michigan, social media, Tips, trends, twitter, u of m flint, um-flint, umflint, undergraduate admissions, university, university of michigan flint, web, website, youtube
If you walk by the Office of Undergraduate Admissions, you will notice the new furniture, and all of the people sitting on the new furniture. The reason is simple: August is the season for transfer students at UM-Flint. In celebration of the season of people transferring to the fastest-growing public university in the state, we […]
August 4, 2010
Admissions, college, degree, education, events, fastest growing, flint, higher ed, Transfer Students, u of m flint, um-flint, umflint, undergraduate admissions, university, university of michigan flint
Last time we outlined the form and function of the homepage slider feature, shared some examples of the type of stories we aim to tell, and suggested some ways in which individuals and departments can assist in identifying and creatively gathering content for such stories. This time we will discuss the game plan for additional […]
August 4, 2010
brand, brand report, college, education, higher ed, homepage, marketing, slider, u of m flint, um-flint, umflint, university, university of michigan flint, ur, UX, website, website redesign