UM-Flint University Relations

I am helping my husband plan his family reunion.  We have immersed ourselves in nostalgia, going through old photo albums, connecting with Aunt Hazel’s kids on Facebook, and remembering the unique family history that only members in that exclusive club can appreciate. As part of the fun, we are trying to create a feeling of […]

Last time we outlined the form and function of the homepage slider feature, shared some examples of the type of stories we aim to tell, and suggested some ways in which individuals and departments can assist in identifying and creatively gathering content for such stories. This time we will discuss the game plan for additional […]

This month, UR spent a good deal of time and made a great deal of headway on our largest and most important ongoing project: the redesign of the UM-Flint website. For those faculty and staff members charged with maintaining their department’s website, the most eagerly anticipated aspect of the redesign process may well be the […]

This is the time of year when University Relations and the Office of Undergraduate Admissions concentrate on developing and fine-tuning the communication strategy and tools for the coming year’s recruitment push. This month, we immersed ourselves in the process of improving one of the more successful communication pieces from last year’s record-setting recruitment cycle: the […]

Our Fastest Growing Public University in the State campaign has gotten some great media coverage and marketing mileage in April. Many print and social media buys highlighted a variety of reasons why UM-Flint is growing.

If February was a month for brainstorming, strategic creative planning, and trial-and-error, March was a month for execution and bringing concepts to life.

New Projects, New Audiences, New Ideas One of the best things about marketing and communication is that you never know exactly where the creative process will lead or what other useful discoveries will be made along the way. umflint.edu/growing We reported on one such “eureka” moment last month while developing this year’s “At a Glance” […]

“UM-Flint is the fastest-growing public university in the state!” While researching ways to better tell UM-Flint’s story through quick facts and revealing stats in an improved version of the annual “At a Glance” brochure, University Relations (UR) discovered and verified that we are indeed the fastest growing public institution of higher learning in the state […]