UM-Flint University Relations

This month, UR spent a good deal of time and made a great deal of headway on our largest and most important ongoing project: the redesign of the UM-Flint website. For those faculty and staff members charged with maintaining their department’s website, the most eagerly anticipated aspect of the redesign process may well be the […]

The month of June finally included a winning bid for the UM-Flint :30 commercial through Google TV ads.  Previous attempts may have been too broad among television networks and programming.  Numerous bid options were tested, including variations in chosen networks, programming, times and bid levels. The decision was made to focus on eight networks with […]

I did it again. In a meeting, I used an example from the 1980s to illustrate a point.  This time, it was the Talking Heads’ David Byrne who wore a really big suit in the video for the song, “Girlfriend is Better.” Blank stares from all the twenty-somethings and thirty-somethings in the room.  What is […]

One of the most important – and most difficult – tasks of any advertising, marketing, branding, or messaging effort is identifying and executing ways to communicate complex ideas as simply and immediately as possible. The tools and vehicles through which this is accomplished depend on the audience, and the best medium to reach that audience. […]

Last month I mentioned exploring the possibility of Google TV ads. Since the beginning of April, I have been trying to win a Google TV ad bid! As I work my way through this process, I’m discovering that actually winning a bid to broadcast a TV commercial is harder than the “how to” video states. […]

University Relations received great feedback on marketing materials and clothing designs during the high school focus group sessions held February – March 2010. We received feedback from both high school students and a few parents. High school Focus Group results 2010

The UM-Flint image awareness campaign is in full swing. Existing advertising contracts were fulfilled with many TV and print ads on display in various Genesee and surrounding county outlets. Image campaigns not only involve a strong reinforcement of the brand image through the look, tone and content, but also monitoring existing messages, images and statistics […]