UM-Flint University Relations

The new Digital Asset Manager (DAM) is live and ready for use! Digital Asset Manager: assets.umflint.edu You can now search photos and department logos with new assets continuously loaded, so check the system often. There is limited space available for the Tuesday, December 9 training session. The session will give you an overview of the […]

Step 1: Rethink Press Releases The web changed everything about how messages reach audiences. We are no longer dependent on traditional media outlets (newspapers, television, radio, etc.) to produce and distribute information we want audiences to receive. We can do that ourselves through our own websites, social media, and newsletters. However, that does not mean […]

University Relations is happy to announce the release of Print Sprokit! Print Sprokit is a template system for commonly used UM-Flint branded print materials. The purpose of Print Sprokit is to provide university departments with a simple way to quickly: Create posters and flyers to promote events or initiatives. Create postcards/notecards for invitations. Create a […]

The link below goes to a PDF of the first iteration of the UM-Flint Web Content Guide. This version is intended to help departments “plan, structure, and maintain meaningful content.” It does not include information specific to the new Drupal content management system (CMS). This version focuses on the “what, why, and how” of defining […]

With the update to the University of Michigan-Flint’s logo and new brand identity guidelines, University Relations is happy to offer social media icons for campus. These icons are considered “official,” and will only be created for approved department and program social media accounts. You can find your social media icon in MediaBin under “Logos and […]

The moment you have been waiting for: new business card and stationery designs with UM-Flint’s updated logo and wordmark! Before you read on, please know that if you still have a stockpile of stationery with the old logo, please use it! Trees do not need to be sacrificed for the sake of the brand. This […]

This mini-glossary seeks to avoid all confusion that can arise from using terms like header, heading, and headline interchangeably.

As part of our ongoing effort to make UM-Flint’s transition to the Drupal content management system as smooth, inclusive, and informative as possible, University Relations invites you to attend this free webinar on a key concept: Embracing Brand-Driven Content Strategy “Before social, multichannel, responsive, etc., there was content. And it’s still a challenge. Even if […]

As of March 28, the R-ball will only be required on sales merchandise, all other platforms and usage will not require this distinction.

Color is an important aspect to a brand’s identity. Most people in this country, and even around the globe, recognize that Michigan is synonymous with maize and blue, just as much as Target is identified with the color red. Color evokes emotions and creates perceptions. Blue conjures up feelings of authority, success, power, and serenity, […]