UM-Flint University Relations

The University of Michigan-Flint continues to be in the news locally and regionally.  In the month of March, there was quite a bit of media interest and activity about UM-Flint.  Here is a snapshot of some of the stories that made headlines:

University Relations received great feedback on marketing materials and clothing designs during the high school focus group sessions held February – March 2010. We received feedback from both high school students and a few parents. High school Focus Group results 2010

The statement “if something is animated on the web then it is flash” is a widely spread myth.  The truth is that a lot of animation and dynamic drawing can be done with open source technologies like HTML5, CSS3, and Javascript.  I hope to inform and demonstrate the power of these technologies that are giving Adobe’s […]

University Relations has been hard at work redesigning the university website. Earlier this year, we solicited feedback on an initial design. Many faculty, staff, and students responded to our request for input, and as a result, we have created a final design based on those suggestions and comments we received. The screen shot below shows […]

As more University of Michigan-Flint students, faculty, staff, and departments venture into the blogosphere with their own university-related blog sites, it is worthwhile to get a handle on the important role quality meta keywords and tags play in the “findability” of your posts by search engines.

In University Relations, the quest continues to develop an ongoing dialogue with the university’s audiences through social media.

The University of Michigan-Flint employs official abbreviations based on Ann Arbor, Dearborn and even other comparative institutions’ style in writing their university name. The only abbreviation that should be used for our campus is “UM-Flint”. The abbreviated version “UMF” should never be used. Not only because it is not officially recognized as our abbreviation and […]

The UM-Flint image awareness campaign is in full swing. Existing advertising contracts were fulfilled with many TV and print ads on display in various Genesee and surrounding county outlets. Image campaigns not only involve a strong reinforcement of the brand image through the look, tone and content, but also monitoring existing messages, images and statistics […]

March was an extremely busy month for the creative team in UR. We focused heavily on overall brand for the university with establishing the “growing” look, while still creating projects for other departments and organizations. We were on the road quite a bit as well, conducting more focus groups and finding out what high school […]

If February was a month for brainstorming, strategic creative planning, and trial-and-error, March was a month for execution and bringing concepts to life.