UM-Flint University Relations

Any business, public or private, has an input/output paradigm. You give a clerk $2, you get a soda. You enter a number in a phone, you get some sort of response on the other end. You go to Google and enter a search term, you get search results. Even such vital things as hospitals work […]

Last time we outlined the form and function of the homepage slider feature, shared some examples of the type of stories we aim to tell, and suggested some ways in which individuals and departments can assist in identifying and creatively gathering content for such stories. This time we will discuss the game plan for additional […]

Finding the pain points in a site for a user is easier than you may think.  There are couple things that you can do to fairly quickly uncover the usability problems of your site or web app.

A logo designer can choose the perfect typeface and construct the perfect logo.  A marketer can evangelize and promote a product or service.  Yet all of these things are irrelevant until the consumer or end-user experiences the product or service.  It is the job of a marketing professional to sell, it’s a user experience professional’s job to make sure that the […]