UM-Flint University Relations

University Relations has been hard at work redesigning the university website. Earlier this year, we solicited feedback on an initial design. Many faculty, staff, and students responded to our request for input, and as a result, we have created a final design based on those suggestions and comments we received. The screen shot below shows […]

As more University of Michigan-Flint students, faculty, staff, and departments venture into the blogosphere with their own university-related blog sites, it is worthwhile to get a handle on the important role quality meta keywords and tags play in the “findability” of your posts by search engines.

The University of Michigan-Flint employs official abbreviations based on Ann Arbor, Dearborn and even other comparative institutions’ style in writing their university name. The only abbreviation that should be used for our campus is “UM-Flint”. The abbreviated version “UMF” should never be used. Not only because it is not officially recognized as our abbreviation and […]

New Projects, New Audiences, New Ideas One of the best things about marketing and communication is that you never know exactly where the creative process will lead or what other useful discoveries will be made along the way. umflint.edu/growing We reported on one such “eureka” moment last month while developing this year’s “At a Glance” […]

“UM-Flint is the fastest-growing public university in the state!” While researching ways to better tell UM-Flint’s story through quick facts and revealing stats in an improved version of the annual “At a Glance” brochure, University Relations (UR) discovered and verified that we are indeed the fastest growing public institution of higher learning in the state […]

Hello and welcome to the new blog for UM-Flint’s Office of University Relations (UR)! Though we’re just getting warmed up, our entire staff looks forward to starting conversations, sharing ideas, and picking brains about all aspects of higher education branding and marketing with fellow campus communicators, as well as with colleagues around the world. Here’s […]