UM-Flint University Relations

This is the time of year when University Relations and the Office of Undergraduate Admissions concentrate on developing and fine-tuning the communication strategy and tools for the coming year’s recruitment push. This month, we immersed ourselves in the process of improving one of the more successful communication pieces from last year’s record-setting recruitment cycle: the […]

Last month I mentioned exploring the possibility of Google TV ads. Since the beginning of April, I have been trying to win a Google TV ad bid! As I work my way through this process, I’m discovering that actually winning a bid to broadcast a TV commercial is harder than the “how to” video states. […]

Our Fastest Growing Public University in the State campaign has gotten some great media coverage and marketing mileage in April. Many print and social media buys highlighted a variety of reasons why UM-Flint is growing.

Social Media Facts and Figures In University Relations, the quest continues to develop an ongoing dialogue with the university’s audiences through social media. Our Audience: The UM-Flint Twitter page (@umflint) had grown to 426 followers as of May 7. In April, UM-Flint’s Facebook fan page gained 398 fans (up to 3,492 from 3,094). As of […]

eduStyle.net is an excellent example of the spirit of collaboration and push for collective advancement that are hallmarks of today’s open source ethos on the web. According to eduStyle, its mission “is for higher ed web professionals to learn from and be inspired by the work of their peers.” Given their size, complexity, and array […]

Someone in your department has done something special, or an event has been planned that you want the media to cover.  That brings up the first question in seeking media coverage: Where and how do you start?

This is a worthy read about why designing for the web is not just art and not just science.  The two rather fall on a continuum, and evidence-based design is the happy medium.  The result is a design that is backed by data, but at the same time is aesthetically pleasing. The Article The Art & Science […]

The May 2010 Commencement Ceremony is now a memory.  It is always a tradition for members of the Commencement Committee to spend the day after thinking of all the “woulda, coulda, shoulda” stuff that we will do differently for the next ceremony.  We also spend a good portion of the day nursing very sore feet. […]

University Relations received great feedback on marketing materials and clothing designs during the high school focus group sessions held February – March 2010. We received feedback from both high school students and a few parents. High school Focus Group results 2010

The statement “if something is animated on the web then it is flash” is a widely spread myth.  The truth is that a lot of animation and dynamic drawing can be done with open source technologies like HTML5, CSS3, and Javascript.  I hope to inform and demonstrate the power of these technologies that are giving Adobe’s […]