UM-Flint University Relations

The fundamental tenet of what has come to be known as “the Knowledge Economy” is that in today’s global marketplace, job-seekers across all industries need advanced skills, knowledge, and training to compete for available positions. In many respects, this idea is not new. Employers have always sought out the best and brightest. The difference is […]

This is a worthy read about why designing for the web is not just art and not just science.  The two rather fall on a continuum, and evidence-based design is the happy medium.  The result is a design that is backed by data, but at the same time is aesthetically pleasing. The Article The Art & Science […]

The May 2010 Commencement Ceremony is now a memory.  It is always a tradition for members of the Commencement Committee to spend the day after thinking of all the “woulda, coulda, shoulda” stuff that we will do differently for the next ceremony.  We also spend a good portion of the day nursing very sore feet. […]

University Relations received great feedback on marketing materials and clothing designs during the high school focus group sessions held February – March 2010. We received feedback from both high school students and a few parents. High school Focus Group results 2010

The statement “if something is animated on the web then it is flash” is a widely spread myth.  The truth is that a lot of animation and dynamic drawing can be done with open source technologies like HTML5, CSS3, and Javascript.  I hope to inform and demonstrate the power of these technologies that are giving Adobe’s […]

University Relations has been hard at work redesigning the university website. Earlier this year, we solicited feedback on an initial design. Many faculty, staff, and students responded to our request for input, and as a result, we have created a final design based on those suggestions and comments we received. The screen shot below shows […]

As more University of Michigan-Flint students, faculty, staff, and departments venture into the blogosphere with their own university-related blog sites, it is worthwhile to get a handle on the important role quality meta keywords and tags play in the “findability” of your posts by search engines.

In University Relations, the quest continues to develop an ongoing dialogue with the university’s audiences through social media.

The University of Michigan-Flint employs official abbreviations based on Ann Arbor, Dearborn and even other comparative institutions’ style in writing their university name. The only abbreviation that should be used for our campus is “UM-Flint”. The abbreviated version “UMF” should never be used. Not only because it is not officially recognized as our abbreviation and […]

March was an extremely busy month for the creative team in UR. We focused heavily on overall brand for the university with establishing the “growing” look, while still creating projects for other departments and organizations. We were on the road quite a bit as well, conducting more focus groups and finding out what high school […]