UM-Flint University Relations

What’s New We did it! The recent push for 4,500 fans on Facebook was successful! On October 13, we determined that Dylan Devereaux was UM-Flint’s 4,500th fan. He received a prize pack, and so did the person who suggested that he “like” UM-Flint. We took a photo of Dylan with his prize pack that was […]

Can tweeting teach us something about good writing? Dr. James Schirmer, assistant professor of English at UM-Flint thinks so. In fact, this semester he’s assigned his two English 112 classes with creating and sustaining conversation by maintaining an active presence on Twitter for a minimum of four weeks. Source: SEO Content Writer He explains, “There are […]

What’s New If you’ve visited UM-Flint on Facebook lately, you may have noticed a new look. Using images of UM-Flint students, the new graphics encourage you to “Like Us.” We hope that you do! And if you haven’t “liked” UM-Flint yet, you can click “Like” at the top of our Facebook page now. Also on […]

Where do we get our inspiration from in University Relations? It turns out we all have different resources that help us to think creatively, strategically, or just make us laugh out loud.  Here’s our list of things we find useful, and they are categorized for your convenience.  Happy clicking!

As fall semester began, bringing with it our largest-ever population of enrolled students, we decided it was time to test the social media waters at UM-Flint. The vehicle: the Welcome Back Picnic on September 16. We’ve been putting a lot of careful thought into our social media initiatives this year. Have our efforts been paying off? Would […]

During a recent Search Engine Optimization (SEO) webinar hosted by HubSpot, a mention of “inbound marketing” piqued my interest. Inbound marketing: that idea of bringing your consumer to you, not shouting your message at your consumer. I already knew that UM-Flint’s search engine results would increase  with an elevated reach of our content. For example, […]

What’s New After a summer of brainstorming and researching, University Relations is excited to do more with social media in terms of engaging audiences and measuring our success. Facebook is an initiative that we have long embraced, one which has seen great results. Over 4,000 people are now connected with UM-Flint on Facebook, and we […]

Ever wonder what goes into designing a brochure, laying out a billboard, or creating a website? Believe it or not, there’s no “Easy Button” when it comes to effective and strategic design. The process is often long and always well thought-out. Here are the steps to producing a successful design project:

How many meetings have we all been in when someone talks about promoting an initiative, an event, a program, etc., and the first thing people usually talk about is print materials?  Website marketing is usually mentioned much farther down the list. In University Relations, we have flipped the paradigm.  Web is first.  Web is foremost. […]

Having recently returned from the 2010 eduWeb Conference in Chicago, I’m feeling energized! I was sure that I would come back with great ideas for search engine optimization (SEO) or tips for website redesign projects. And I did. There were great presentations about brand messaging online, SEO, social media, web development, and more. The biggest take-away […]