UM-Flint University Relations

One of the most important – and most difficult – tasks of any advertising, marketing, branding, or messaging effort is identifying and executing ways to communicate complex ideas as simply and immediately as possible. The tools and vehicles through which this is accomplished depend on the audience, and the best medium to reach that audience. […]

With the list of social media outlets seemingly increasing by the day, many have a hard time deciding where to start. Which social media platform is right for you? With so many options, where should you focus your energy? One tool, which I’ll discuss below, is Twitter. An Introduction to Twitter I am often asked, […]

Last month I mentioned exploring the possibility of Google TV ads. Since the beginning of April, I have been trying to win a Google TV ad bid! As I work my way through this process, I’m discovering that actually winning a bid to broadcast a TV commercial is harder than the “how to” video states. […]

Social Media Facts and Figures In University Relations, the quest continues to develop an ongoing dialogue with the university’s audiences through social media. Our Audience: The UM-Flint Twitter page (@umflint) had grown to 426 followers as of May 7. In April, UM-Flint’s Facebook fan page gained 398 fans (up to 3,492 from 3,094). As of […]

As more University of Michigan-Flint students, faculty, staff, and departments venture into the blogosphere with their own university-related blog sites, it is worthwhile to get a handle on the important role quality meta keywords and tags play in the “findability” of your posts by search engines.

In University Relations, the quest continues to develop an ongoing dialogue with the university’s audiences through social media.