The new Digital Asset Management (DAM) system for all of our photos, logos, testimonials, and videos will officially launch December 1. This system will replace Mediabin which will be discontinued by December 30, 2014. The main purpose of the new DAM is to have an asset system that is fully metadata/keyword searchable. Additional features include*: […]
November 14, 2014
asset management, brand, creativity, photography
This mini-glossary seeks to avoid all confusion that can arise from using terms like header, heading, and headline interchangeably.
April 11, 2013
brand, content, glossary, graphics, headers, headings, headlines, identity, logos, signature marks, umflint, wordmarks
As part of our ongoing effort to make UM-Flint’s transition to the Drupal content management system as smooth, inclusive, and informative as possible, University Relations invites you to attend this free webinar on a key concept: Embracing Brand-Driven Content Strategy “Before social, multichannel, responsive, etc., there was content. And it’s still a challenge. Even if […]
April 10, 2013
brand, content strategy, webinar
As of March 28, the R-ball will only be required on sales merchandise, all other platforms and usage will not require this distinction.
April 3, 2013
brand, flint, identity, logos, marketing, merchandise, michigan, registered mark, umflint, university of michigan
A workshop to fully explain all of the new stuff that’s coming to your marketing and communication efforts.
March 14, 2013
best practices, brand, communications, flint, guidelines, identity, marketing, messaging, michigan, Q&A, umflint, university of michigan, workshop
We understand that many departments must order ahead for the summer/fall months, and we don’t want to stand in the way of your work.
March 14, 2013
brand, brand messaging, drupal, guidelines, identity, logo, resources, template, umflint, unify
When you think about it, each individual’s UM-Flint story is a multi-layered, multi-faceted, and overlapping combination of people, passions, and pursuits that come together to form a totally unique experience.
March 14, 2013
brand, design, storytelling, testimonials, umflint, venn diagrams
This change is part of a larger effort to unify all three University of Michigan campuses.
March 14, 2013
ann arbor, brand, dearborn, flint, graphics, identity, logo, michigan, umflint, university of michigan
This is YOUR brand because you make this university everything it is… and MORE!
March 14, 2013
brand, brand messaging, brand strategy, civic engagement, flint, learning, michigan, research, um-flint, university of michigan, visual identity
Is there anyone out there who works for a university that doesn’t have diversity as a core value? I didn’t think so. Chances are, your university is full of councils and task forces devoted to diversity. Diversity is in your institution’s mission statement. Your leadership heralds diversity in nearly every speech and official document. So […]
May 12, 2011
brand, Diversity, higher ed, marketing