UM-Flint University Relations

Guest Blogger: Emily Newberry, Social Media Librarian at the Thompson Library When I first heard about Google+ the implications for higher education became immediately apparent to me. There have always been gaps and missing opportunities in the mainstream social media tools. Google seems ready, willing, and able to take on the challenge of filling those […]

I have long espoused the benefits of being active on Twitter. For me, Twitter has been an incredible networking tool, connecting me to higher education web and social media professionals across the country. It took some thought and research, though, to determine how UM-Flint should join the Twitter game. Are you considering joining? Are you […]

It is time to end awards for marketing in higher education. What is the point of awards anyway? Yeah, I know: – Recognition from colleagues – Institutional Pride – Morale-building for staff – Validation of work But really….beyond the award ceremonies, what do these awards actually do or mean for your operation? While it is […]

Little by little, it seems Google is reaching into everything. Their latest project, Google+ brings them back to the social realm after Buzz and Wave were less than game-changers. What is Google+? Simply put, Google+ is a social “project”–Google has yet to call it a social network, even though everyone else is. Like Facebook, Google+ […]

What’s New Last month we reported that UM-Flint is on Flickr and promised to have stats to offer soon. We have them! We’re now able to see how many views our photos receive, when we’re getting traffic, and where that traffic is coming from. Here’s a small snapshot of what Flickr gives us.   Much […]

A blog post by Tim Nekritz inspired me recently to share some of my favorite higher ed resources. I had a feeling I was forgetting many of the greats, and I was right. Thank you to everyone who reminded me of what I missed. And so I give you: Volume Two of Higher Ed Resources for […]

As Tim Nekritz (@TimNekritz), director of web communication and associate director of public affairs at SUNY Oswego recently pointed out, there are no social media gurus– we are all students. I’m going to pull a quote right from his post, just in case you don’t click the link to his blog. Social media is an ever-evolving landscape. […]

What’s New It may be old news by now, but UM-Flint is officially on Flickr. Photos are being uploaded to the university’s Flickr account, where the UM-Flint community can find the latest and greatest from events or campus goings-on. What’s more, any photos tagged “umflint” by anyone on Flickr are now included in the UM-Flint […]

Beyond all the marketing strategies and ROI, sometimes the best outcome of social media communication is just a simple connection. Early this week, a man from Kenya posted a message to UM-Flint’s BSN students on the university’s Facebook Page. This simple post offers a glimpse into the impact of our Nursing students’ work in Kenya. […]

Photos. University Relations has a ton of them. Photos taken by professional photographers for marketing materials, photos taken at events for the news site, Facebook, or Twitter. Photos sent to us from all over campus. MediaBin, UM-Flint’s online photo library, is full of pre-approved images for use by faculty, staff, and students in print and on […]