UM-Flint Social Media Update | May 2011

What’s New

It may be old news by now, but UM-Flint is officially on Flickr. Photos are being uploaded to the university’s Flickr account, where the UM-Flint community can find the latest and greatest from events or campus goings-on. What’s more, any photos tagged “umflint” by anyone on Flickr are now included in the UM-Flint Social Flickr feed. We’re really excited about this new way to tell the UM-Flint story with photos. Soon we’ll have Flickr stats to share as well.


Social Media Facts and Figures

Below, a summary of UM-Flint’s social media efforts in the month of May. Commencement content was the clear winner in generating user interest.


  • In May, UM-Flint’s Facebook fan page gained 215 likes (up 7% from April) for a total of 6,259.
  • May saw 3,246 Monthly Active Users on Facebook (down 9% from April).
  • May’s highest amount of interaction took place on May 10. Photos from the May 1 Commencement were posted on that day, and it’s no surprise that the photos generated the highest level of activity for the month.


  • The UM-Flint Twitter account (@umflint) now has 938 followers.
  • The tweeted links most often clicked in May were links to Commencement photos and UM-Flint Today, the campus’s weekly e-newsletter. UM-Flint Today is typically distributed to faculty and staff by email, and this was the first month links were shared on Twitter. The first tweeted link achieved more clicks than links shared the following weeks. Perhaps the initial success was due to curiosity about the content.


Connect with UM-Flint!

University Relations is always looking to help build connection across the social networks. If you have an idea or content to share, please contact Alaina Wiens at [email protected]. You can also find more ways to connect with the University of Michigan-Flint by visiting UM-Flint Social.