UM-Flint University Relations

If you’ve been following the formalization of UM-Flint’s social media strategy, you may recall that the team in University Relations recently set official social media goals for the university. These goals centered around the growth and engagement of UM-Flint’s online communities. If we continue through the cycle as we’ve outlined it, the next step is […]

The UM-Flint Social Marketers Group meets quarterly to talk about topics related to social media and share ideas. Below is a recap of the last meeting. QR Codes What is a QR code? QR = Quick Response The code consists of black modules arranged in a square pattern on a white background With a QR […]

As we convened for our official Social Media Goal-Setting Meeting in University Relations last week, I explained my past dilemma to my colleagues. I’d been producing monthly social media reports for nearly two years, all the while struggling to answer the question, “So what?” Because we didn’t begin our social media journey with measurable goals in […]

Once upon a time, monthly Social Media Updates were produced for UM-Flint. These updates evolved a bit over time, but then the process halted in late 2011. I promise you there is a thoughtful reason. Allow me to explain.

Commencement is a big day for students, their families, alumni, faculty, and staff. It’s also a big day in University Relations. From event coordination to marketing and communication, every member of the University Relations staff has a part to play on graduation day.

I’m back from Austin, Texas and happy to report that the 2011 HighEdWeb Conference did not disappoint. Two and a half days packed with inspiring presentations were just what I needed to get focused. For a taste of what you missed, many of the sessions were captured via blog by Link: The Journal of Higher […]

What’s New This September, Facebook announced a number of changes. New Timeline profiles were introduced. Newsfeeds now more prominently feature top stories. Most concerning, though, is the result the latest round of updates may have on Facebook Pages. As Facebook works harder to filter Newsfeed content based on what it views as important to a […]

UM-Flint student Amy Livingston posted this message on the university’s Facebook Wall today: “I have a writing job on yahoo.com, and my assignment was to write about the use of social media on campus at the school I go to!” We’re so thrilled that Amy shared her post with us, and that she’s engaging with […]

What’s New This month, Foursquare amped up its Page features. Now, UM-Flint can assign users as “managers” (think Facebook’s administrators). UM-Flint can also check into venues from a desktop computer. This run-down of the new features is excerpted from an email from Foursquare: Here is a quick rundown of the key new features: You can […]

What’s New We’re always on the lookout for new (and free) resources that will help us analyze our social media activity. As we play with new tools and applications, we’ll share with you those we find the most promising. TwitSprout is a new Twitter analytics tool. It offers a one-page dashboard of activity for any Twitter […]