UM-Flint Social Media Update | July 2011
What’s New
We’re always on the lookout for new (and free) resources that will help us analyze our social media activity. As we play with new tools and applications, we’ll share with you those we find the most promising.
TwitSprout is a new Twitter analytics tool. It offers a one-page dashboard of activity for any Twitter account, including growth rate and follower trends. The TwitSprout dashboard doesn’t currently include data that we haven’t seen before, but the presentation is nice. If you’re looking for a general overview of your account activity, it does a good job. Plus, the dashboard is pretty enough to share with your supervisor or distribute at a meeting.
After requesting a beta account TwitSprout, it takes a little bit of time for your first dashboard to generate. Afterward, your dashboard is available at any time using the same URL. Below is a snapshot of @umflint’s TwitsSprout dashboard for August 1. You can sign up for your own TwitSprout dashboard at TwitSprout.com.
Social Media Facts and Figures
Below, a summary of UM-Flint’s social media efforts in the month of July.
Facebook:
- In July, UM-Flint’s Facebook fan page gained 107 likes (down 35% from June) for a total of 6,479.
- July saw 2,922 Monthly Active Users on Facebook (down 5.2% from June).
- User interaction on Facebook was pretty consistent throughout the month of July.
Twitter:
- The UM-Flint Twitter account (@umflint) surpassed 1,000 followers in July, and is currently at 1,029.
- The tweeted link most-clicked in July was a UM-Flint News story about grants to the Nursing department.
YouTube:
- In July, UM-Flint YouTube channel’s videos were viewed 1,912 times.
- The majority of views were via embedded video players. This indicates that our content is largely being watched on the UM-Flint website. Also, 12.3 % of views were the result of YouTube search.
- The video watched most was “UM-Flint’s David Arnould Lends Technical Expertise to Help Peregrine Falcons,” uploaded on July 12. The video was viewed 293 times, accounting for 14.4% of the channel’s total views.
Other:
- UM-Flint’s Flickr photo stream has been viewed 78 times to date, with 371 individual photo views.
- There have been 4,597 check-ins to UM-Flint venues on Foursquare.
Connect with UM-Flint!
University Relations is always looking to help build connection across the social networks. If you have an idea or content to share, please contact Alaina Wiens at [email protected]. You can also find more ways to connect with the University of Michigan-Flint by visiting UM-Flint Social.
