UM-Flint Social Media Update | August 2011

What’s New

This month, Foursquare amped up its Page features. Now, UM-Flint can assign users as “managers” (think Facebook’s administrators). UM-Flint can also check into venues from a desktop computer. This run-down of the new features is excerpted from an email from Foursquare:

Here is a quick rundown of the key new features:

  • You can now connect and broadcast to a Facebook page (not just an account).
  • Pages can now check in from our website (, and you can add photos to your check-ins from your computer.
  • You can still check in on your mobile phone via this newly designed mobile-optimized website (though you can no longer check in from the foursquare application).
  • Big improvement for large organizations: Pages can now be controlled by multiple different managers, and one person can manage multiple Pages. No more sharing account log-ins and passwords!

Seemingly lost in the shuffle, however, are the page stats–or at least, they’re not easy to find. As a result, this month’s Social Media Update will not include Foursquare stats.

Social Media Facts and Figures

Below, a summary of UM-Flint’s social media efforts in the month of August.


  • In August, UM-Flint’s Facebook Page gained 206 likes (up 106% from July!) for a total of 6,644. Could this jump be attributed to our incoming new students? We do know that new students are made aware of the UM-Flint Page in Orientation.
  • August saw 3,492 Monthly Active Users on Facebook (up 20% from July).
  • In August, our Facebook posts became more frequent as we geared up for Fall semester. We asked things like, “Which of our new students is coming the furthest distance?” or “What advice do you have for incoming freshmen?” We also saw more questions from users about deadlines, parking passes, etc. User interaction in August increased. The highest number of daily comments in July was 4. In August the highest was 23.



  • In August, the UM-Flint YouTube channel’s videos were viewed 1,868 times.
  • The majority of views were via embedded video players. This indicates that our content is largely being watched on the UM-Flint website. Also, 18.8 % of views were the result of YouTube search.
  • The video watched most was “Why UM-Flint,” uploaded on November 4, 2009. The video was viewed 230 times, accounting for 12.3% of the channel’s total views. The video can be found on the Admissions website, as well as other department sites. It is also used during recruitment events.


UM-Flint’s Flickr photo stream has been viewed 123 times to date, with 378 individual photo views. Views of our photostream are increasing, but it seems that not many are clicking on individual photos.

Connect with UM-Flint!

University Relations is always looking to help build connection across the social networks. If you have an idea or content to share, please contact Alaina Wiens at [email protected]. You can also find more ways to connect with the University of Michigan-Flint by visiting UM-Flint Social.