UM-Flint University Relations

University Relations is happy to announce the release of Print Sprokit! Print Sprokit is a template system for commonly used UM-Flint branded print materials. The purpose of Print Sprokit is to provide university departments with a simple way to quickly: Create posters and flyers to promote events or initiatives. Create postcards/notecards for invitations. Create a […]

As of March 28, the R-ball will only be required on sales merchandise, all other platforms and usage will not require this distinction.

Color is an important aspect to a brand’s identity. Most people in this country, and even around the globe, recognize that Michigan is synonymous with maize and blue, just as much as Target is identified with the color red. Color evokes emotions and creates perceptions. Blue conjures up feelings of authority, success, power, and serenity, […]

When you think about it, each individual’s UM-Flint story is a multi-layered, multi-faceted, and overlapping combination of people, passions, and pursuits that come together to form a totally unique experience.

After a long summer of redesigning a large portion of the Undergraduate Admissions and Graduate Programs recruitment and marketing materials, we’re now in full recruitment/marketing mode trying to get all of these wonderful pieces out to all the right audiences. You may see some of our hard work showing up by way of ads in […]

I recently attended the PantoneView Colour Planner Fall/Winter 2012/13-Refocus webinar. Though this presentation was a bit lengthy, I thought there was some great upcoming color and style trends that I thought would be fun to share. Below are the highlights and some of my interpretations. Color reports always get me excited and inspired for the […]

There is a lot cool stuff out on the web, but it can be hard to find if you don’t know what or who to search for.  I plan to round up resources and neat things from around the web so that you can be inspired and learn something.  I hope to provide resources on inspiration, design […]

Where do we get our inspiration from in University Relations? It turns out we all have different resources that help us to think creatively, strategically, or just make us laugh out loud.  Here’s our list of things we find useful, and they are categorized for your convenience.  Happy clicking!

Ever wonder what goes into designing a brochure, laying out a billboard, or creating a website? Believe it or not, there’s no “Easy Button” when it comes to effective and strategic design. The process is often long and always well thought-out. Here are the steps to producing a successful design project:

I have never cared much about cars. It’s an odd dichotomy. I owe so much of my comfortable middle-class life to the automotive industry, where so many of my family members spent long hours on an assembly line, and yet, I barely notice anything about cars. As Alanis Morrissette might say, “Isn’t it ironic?” The […]