New UM-Flint Brand and Logo Workshop
A workshop to fully explain all of the new stuff that’s coming to your marketing and communication efforts.
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What Do I Do Now? How UM-Flint’s Logo Change Affects You
We understand that many departments must order ahead for the summer/fall months, and we don’t want to stand in the way of your work.
Here It Is, Your Moment of Venn…
When you think about it, each individual’s UM-Flint story is a multi-layered, multi-faceted, and overlapping combination of people, passions, and pursuits that come together to form a totally unique experience.
Never Say Never: UM-Flint Logo Revision
This change is part of a larger effort to unify all three University of Michigan campuses.
MORE Brand Roll Out: Expect it. Engage it. Experience it!
This is YOUR brand because you make this university everything it is… and MORE!
Famous Faces Boost UM-Flint Brand
I really am lucky. There are lots of things I truly enjoy about my job, but I think one of the top five things has to be the annual Critical Issues Forum. The Critical Issues Forum (or CIF) is a gift from UM-Flint benefactor Frances Willson Thompson that allows us to bring leading experts to […]
Diversity is More Than Pictures of People with Different Skin Colors
Is there anyone out there who works for a university that doesn’t have diversity as a core value? I didn’t think so. Chances are, your university is full of councils and task forces devoted to diversity. Diversity is in your institution’s mission statement. Your leadership heralds diversity in nearly every speech and official document. So […]
A Couple of Marketing Quickies
A fast blog post with two things to get creative juices flowing…. Here’s a link to a great blog called Marketing for Higher Ed. Always good stuff, including this post on Top 10 Facebook Landing pages. What can you do to make your landing page better? And, I recommend subscribing to the Educational Marketing Group […]
Super Bowl Ads – Are They Worth The Money in the DVR Era?
I’m not a sports fan, but I can’t help but be lured to the Superbowl by the promise of a half-time show and the Superbowl of Advertising: those commercials.
New Year. New Brand. New U.
With all new years come new resolutions, new hopes, new dreams. Most people decide to get organized, which is why you see an over-abundance of storage containers at your favorite stores. Well, that’s happening for us too, but 2011 for UR is the year for new beginnings, new campaigns, and new and exciting endeavors. One […]
