UM-Flint University Relations

The University of Michigan-Flint employs official abbreviations based on Ann Arbor, Dearborn and even other comparative institutions’ style in writing their university name. The only abbreviation that should be used for our campus is “UM-Flint”. The abbreviated version “UMF” should never be used. Not only because it is not officially recognized as our abbreviation and […]

March was an extremely busy month for the creative team in UR. We focused heavily on overall brand for the university with establishing the “growing” look, while still creating projects for other departments and organizations. We were on the road quite a bit as well, conducting more focus groups and finding out what high school […]

New Projects, New Audiences, New Ideas One of the best things about marketing and communication is that you never know exactly where the creative process will lead or what other useful discoveries will be made along the way. umflint.edu/growing We reported on one such “eureka” moment last month while developing this year’s “At a Glance” […]

“UM-Flint is the fastest-growing public university in the state!” While researching ways to better tell UM-Flint’s story through quick facts and revealing stats in an improved version of the annual “At a Glance” brochure, University Relations (UR) discovered and verified that we are indeed the fastest growing public institution of higher learning in the state […]