UM-Flint University Relations

The Critical Issues Forum is an ongoing work-in-progress.  It is our mission to constantly evaluate and examine this beloved event, and do all we can to provide an enlightening experience for all attendees. Each year, we ask those who attend the luncheon to fill out a simple feedback form.  This year, 133 people told us […]

During the many years I spent as a TV reporter, I wrote and edited about 15,000 stories. While considering many things when writing the stories, I never considered keywords.  Now, with most of my writing ending up on the Web, I’m finding out that one of the things I need to do is pay attention to […]

A logo designer can choose the perfect typeface and construct the perfect logo.  A marketer can evangelize and promote a product or service.  Yet all of these things are irrelevant until the consumer or end-user experiences the product or service.  It is the job of a marketing professional to sell, it’s a user experience professional’s job to make sure that the […]

This is the time of year when University Relations and the Office of Undergraduate Admissions concentrate on developing and fine-tuning the communication strategy and tools for the coming year’s recruitment push. This month, we immersed ourselves in the process of improving one of the more successful communication pieces from last year’s record-setting recruitment cycle: the […]

Last month I mentioned exploring the possibility of Google TV ads. Since the beginning of April, I have been trying to win a Google TV ad bid! As I work my way through this process, I’m discovering that actually winning a bid to broadcast a TV commercial is harder than the “how to” video states. […]

Our Fastest Growing Public University in the State campaign has gotten some great media coverage and marketing mileage in April. Many print and social media buys highlighted a variety of reasons why UM-Flint is growing.

Social Media Facts and Figures In University Relations, the quest continues to develop an ongoing dialogue with the university’s audiences through social media. Our Audience: The UM-Flint Twitter page (@umflint) had grown to 426 followers as of May 7. In April, UM-Flint’s Facebook fan page gained 398 fans (up to 3,492 from 3,094). As of […]

Despite the nasty weather this past weekend, the University of Michigan-Flint campus was filled with community members participating in a variety of activities. Fundraising walks, health fairs, and a river clean-up were just some of the activities that brought the community to campus. Arthritis Walk had approximately 300 attendees and walked through campus to raise money for arthritis research. During […]

eduStyle.net is an excellent example of the spirit of collaboration and push for collective advancement that are hallmarks of today’s open source ethos on the web. According to eduStyle, its mission “is for higher ed web professionals to learn from and be inspired by the work of their peers.” Given their size, complexity, and array […]

Someone in your department has done something special, or an event has been planned that you want the media to cover.  That brings up the first question in seeking media coverage: Where and how do you start?