UM-Flint University Relations

I was at a meeting recently where someone accused a group of not engaging in “Thought Leadership.” My first reaction was, “What the heck does that even mean?” I have never been a proponent of business jargon.  I don’t advocate for synergy, I detest the notion of thinking outside the box, and I shudder at […]

What’s New If you’ve visited UM-Flint on Facebook lately, you may have noticed a new look. Using images of UM-Flint students, the new graphics encourage you to “Like Us.” We hope that you do! And if you haven’t “liked” UM-Flint yet, you can click “Like” at the top of our Facebook page now. Also on […]

As fall semester began, bringing with it our largest-ever population of enrolled students, we decided it was time to test the social media waters at UM-Flint. The vehicle: the Welcome Back Picnic on September 16. We’ve been putting a lot of careful thought into our social media initiatives this year. Have our efforts been paying off? Would […]

During a recent Search Engine Optimization (SEO) webinar hosted by HubSpot, a mention of “inbound marketing” piqued my interest. Inbound marketing: that idea of bringing your consumer to you, not shouting your message at your consumer. I already knew that UM-Flint’s search engine results would increase  with an elevated reach of our content. For example, […]

What’s New After a summer of brainstorming and researching, University Relations is excited to do more with social media in terms of engaging audiences and measuring our success. Facebook is an initiative that we have long embraced, one which has seen great results. Over 4,000 people are now connected with UM-Flint on Facebook, and we […]

At the age of four, my daughter has a mantra.  It is “Try Not Shy.” My husband and I decided early on that there were some things that were absolutely essential that had to be drilled into her small head, but we knew we couldn’t fit in everything that we think is important.  So we […]

Ever wonder what goes into designing a brochure, laying out a billboard, or creating a website? Believe it or not, there’s no “Easy Button” when it comes to effective and strategic design. The process is often long and always well thought-out. Here are the steps to producing a successful design project:

In 2010, it’s easy to convince ourselves that our modern media and business savvy enables us to differentiate help from hype. Nobody wants to self-identify as a “dupe,” and salespeople know this. Which is why many of today’s salespeople often cloak their underlying goal (making sales) under a thick veneer they dub “expertise,” “coaching,” “consulting,” […]

Coming to a computer screen near you…. The University of Michigan-Flint is proud to launch the new Leadership Video Series on the official UM-Flint You Tube site. This set of eight videos features the Chancellor, Vice Chancellors, and Deans of UM-Flint, speaking about their particular areas of oversight.  These videos give viewers a bit of […]

Before my days of social networking, web writing, editing, and all things marketing in University Relations, I lived in the world of special events. As event professionals often do, I learned many a valuable lesson by way of trial and error. Let’s pretend that you’ve asked me to share these pearls of wisdom. After all, why […]