UM-Flint University Relations

Ever wonder what goes into designing a brochure, laying out a billboard, or creating a website? Believe it or not, there’s no “Easy Button” when it comes to effective and strategic design. The process is often long and always well thought-out. Here are the steps to producing a successful design project:

Normally I talk about things like user experience, web design, and best practices for the web. In this  post I hope to shed some light on font issues and to offer some tips in choosing fonts for things like emails, “quick” signage, and reports. FIRST, MY RANT Everyone in our office knows that there are some […]

March was an extremely busy month for the creative team in UR. We focused heavily on overall brand for the university with establishing the “growing” look, while still creating projects for other departments and organizations. We were on the road quite a bit as well, conducting more focus groups and finding out what high school […]