What’s New After a summer of brainstorming and researching, University Relations is excited to do more with social media in terms of engaging audiences and measuring our success. Facebook is an initiative that we have long embraced, one which has seen great results. Over 4,000 people are now connected with UM-Flint on Facebook, and we […]
September 14, 2010
analytics, brand, content, foursquare, marketing, social media, social media report, twitter, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, web, youtube
Ever wonder what goes into designing a brochure, laying out a billboard, or creating a website? Believe it or not, there’s no “Easy Button” when it comes to effective and strategic design. The process is often long and always well thought-out. Here are the steps to producing a successful design project:
September 7, 2010
brand, college, content, creative, creativity, design, education, flint, graphics, higher ed, marketing, michigan, social media, Tips, trends, twitter, typography, u of m flint, um-flint, umflint, undergraduate admissions, university, university of michigan flint, university relations, web, website, website redesign
Coming to a computer screen near you…. The University of Michigan-Flint is proud to launch the new Leadership Video Series on the official UM-Flint You Tube site. This set of eight videos features the Chancellor, Vice Chancellors, and Deans of UM-Flint, speaking about their particular areas of oversight. These videos give viewers a bit of […]
August 30, 2010
brand, college, education, higher ed, marketing, social media, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, video, web, website, youtube
Admit it: Anytime you see the posting that there will be a fire drill or tornado drill in the building in which you work, you try to figure out how to be out of the building during the drill. Yeah, yeah….I know: you’re too busy to have to get up and leave, why do they […]
August 27, 2010
college, Communication, Crisis, Crisis Communication, education, higher ed, michigan, Public Relations, social media, Tips, trends, um-flint, umflint, university, university of michigan flint, university relations, ur, weather, web, website
How many meetings have we all been in when someone talks about promoting an initiative, an event, a program, etc., and the first thing people usually talk about is print materials? Website marketing is usually mentioned much farther down the list. In University Relations, we have flipped the paradigm. Web is first. Web is foremost. […]
August 13, 2010
analytics, brand, college, content, education, facebook, Google, higher ed, marketing, michigan, social media, Tips, trends, twitter, u of m flint, um-flint, umflint, undergraduate admissions, university, university of michigan flint, web, website, youtube
Having recently returned from the 2010 eduWeb Conference in Chicago, I’m feeling energized! I was sure that I would come back with great ideas for search engine optimization (SEO) or tips for website redesign projects. And I did. There were great presentations about brand messaging online, SEO, social media, web development, and more. The biggest take-away […]
August 11, 2010
brand, education, higher ed, marketing, social media, twitter, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, web
Social Media Facts and Figures Below, a summary of our social media efforts in the month of July. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 473 followers. In June, UM-Flint’s Facebook fan page gained 124 fans (up to 3,791 from 3,667). The UM-Flint YouTube channel’s videos had now been viewed over 38,598 […]
August 9, 2010
facebook, Google, marketing, social media, social media report, twitter, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, web, youtube
If you are not measuring ROI, you may want to consider a marketing lifestyle makeover.
August 3, 2010
analytics, brand, facebook, higher ed, marketing, ROI, social media, Tips, u of m flint, um-flint, umflint, university relations, website
Social Media Facts and Figures Below, a summary of our social media efforts in the month of June. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 453 followers. In June, UM-Flint’s Facebook fan page gained 104 fans (up to 3,667 from 3,563). The UM-Flint YouTube channel’s videos had now been viewed over 36,557 […]
July 13, 2010
analytics, facebook, fastest growing, flint, marketing, social media, social media report, twitter, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, web, website, youtube
Social Media Facts and Figures Below, a summary of our social media efforts in the month of May. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 435. In May, UM-Flint’s Facebook fan page gained 68 fans (up to 3,560 from 3,492). As of April 2, the UM-Flint YouTube channel’s videos had been viewed […]
June 11, 2010
analytics, facebook, marketing, social media, social media report, twitter, u of m flint, um-flint, umflint, university, university of michigan flint, university relations, ur, web, youtube