UM-Flint University Relations

“What is the most important information our most important audience needs to know today?”

As of March 28, the R-ball will only be required on sales merchandise, all other platforms and usage will not require this distinction.

A workshop to fully explain all of the new stuff that’s coming to your marketing and communication efforts.

It is time to end awards for marketing in higher education. What is the point of awards anyway? Yeah, I know: – Recognition from colleagues – Institutional Pride – Morale-building for staff – Validation of work But really….beyond the award ceremonies, what do these awards actually do or mean for your operation? While it is […]

This summer is the season of change in the Office of University Relations at UM-Flint. The 5th floor of the Northbank Center is a bit emptier as we bid farewell to three staff members. All wonderful contributors and good friends, off to pursue excellent opportunities and leave their mark in the world. Now it’s time […]

  Snake oil. Sounds intriguing, doesn’t it? Just what kind of brew is boiled down essence of snake? Can you drink it? Do you even want to? It seems that vast quantities of snake oil are being consumed across higher education in the form of vendor products that promise to cure what ails you, but […]

Is there anyone out there who works for a university that doesn’t have diversity as a core value? I didn’t think so. Chances are, your university is full of councils and task forces devoted to diversity. Diversity is in your institution’s mission statement. Your leadership heralds diversity in nearly every speech and official document. So […]

A fast blog post with two things to get creative juices flowing…. Here’s a link to a great blog called Marketing for Higher Ed. Always good stuff, including this post on Top 10 Facebook Landing pages. What can you do to make your landing page better? And, I recommend subscribing to the Educational Marketing Group […]

First day back to work in 2011 and, of course, I’m thinking about a new year’s resolution–one that doesn’t involve abstaining from dessert. First, a bit of background: When I shop, I am a brand loyalist. For laundry, it’s Tide.  For shampoo, it’s the pretentious-sounding Systeme Biolage.  Skincare is Clinique and Origins. I only buy […]

Melissa Brown’s personal “to do” and improvement list for the upcoming year, based on lessons from 2010.