UM-Flint University Relations

Step 1: Rethink Press Releases The web changed everything about how messages reach audiences. We are no longer dependent on traditional media outlets (newspapers, television, radio, etc.) to produce and distribute information we want audiences to receive. We can do that ourselves through our own websites, social media, and newsletters. However, that does not mean […]

PDFs are a wonderful thing. These little file gems are great for sharing information. Our email inboxes are full of PDFs promoting campus events. For a period there in the new millennium, the humble PDF was a transformative way to stylishly communicate information. And then along came the mobile device revolution. Mobile killed the PDF […]

“What is the most important information our most important audience needs to know today?”

As fall semester began, bringing with it our largest-ever population of enrolled students, we decided it was time to test the social media waters at UM-Flint. The vehicle: the Welcome Back Picnic on September 16. We’ve been putting a lot of careful thought into our social media initiatives this year. Have our efforts been paying off? Would […]

Before my days of social networking, web writing, editing, and all things marketing in University Relations, I lived in the world of special events. As event professionals often do, I learned many a valuable lesson by way of trial and error. Let’s pretend that you’ve asked me to share these pearls of wisdom. After all, why […]

If you walk by the Office of Undergraduate Admissions, you will notice the new furniture, and all of the people sitting on the new furniture.  The reason is simple:  August is the season for transfer students at UM-Flint. In celebration of the season of people transferring to the fastest-growing public university in the state, we […]

Where will you go to celebrate Independence Day? If you are planning to be in town, come to Downtown Flint and check out the “I Am Flint” Fourth of July Celebration.  This event takes place on July 3 and July 4, and will include a three-on-three basketball tournament, live entertainment, carnival attractions, and fireworks, of […]

The Critical Issues Forum is an ongoing work-in-progress.  It is our mission to constantly evaluate and examine this beloved event, and do all we can to provide an enlightening experience for all attendees. Each year, we ask those who attend the luncheon to fill out a simple feedback form.  This year, 133 people told us […]

Despite the nasty weather this past weekend, the University of Michigan-Flint campus was filled with community members participating in a variety of activities. Fundraising walks, health fairs, and a river clean-up were just some of the activities that brought the community to campus. Arthritis Walk had approximately 300 attendees and walked through campus to raise money for arthritis research. During […]