UM-Flint University Relations

With Drupal as UM-Flint’s new content management system, opportunities to implement new strategies for getting the right content in front of the right audience at the right time are now possible. In time, we will formalize processes—such as consistent naming and tagging of various types of content—making strategies like cross-unit content sharing even simpler and […]

The link below goes to a PDF of the first iteration of the UM-Flint Web Content Guide. This version is intended to help departments “plan, structure, and maintain meaningful content.” It does not include information specific to the new Drupal content management system (CMS). This version focuses on the “what, why, and how” of defining […]

This mini-glossary seeks to avoid all confusion that can arise from using terms like header, heading, and headline interchangeably.

What was once a burdensome afterthought for departments becomes a top priority, and the department website a primary tool through which stakeholder needs are better met.

For the five of you who are regular readers of this blog and not related to me by blood, I want to extend my sincerest apologies to you. We have failed.

As fall semester began, bringing with it our largest-ever population of enrolled students, we decided it was time to test the social media waters at UM-Flint. The vehicle: the Welcome Back Picnic on September 16. We’ve been putting a lot of careful thought into our social media initiatives this year. Have our efforts been paying off? Would […]

What’s New After a summer of brainstorming and researching, University Relations is excited to do more with social media in terms of engaging audiences and measuring our success. Facebook is an initiative that we have long embraced, one which has seen great results. Over 4,000 people are now connected with UM-Flint on Facebook, and we […]

Ever wonder what goes into designing a brochure, laying out a billboard, or creating a website? Believe it or not, there’s no “Easy Button” when it comes to effective and strategic design. The process is often long and always well thought-out. Here are the steps to producing a successful design project:

How many meetings have we all been in when someone talks about promoting an initiative, an event, a program, etc., and the first thing people usually talk about is print materials?  Website marketing is usually mentioned much farther down the list. In University Relations, we have flipped the paradigm.  Web is first.  Web is foremost. […]

The most powerful communication, marketing, and customer service tool within all of higher education is the university website. Before they set foot on campus, receive recruitment material in the mail, or talk to an admissions counselor, perspective students first visit the websites of the schools they are considering. Online, the university website is the university.