UM-Flint University Relations

Once again, University Relations set out during the fall semester to discuss undergraduate marketing materials, brand, and perception of the University of Michigan-Flint with Genesee County and surrounding area high school students. We received useful information that included a few observations that we should further review to enhance the focus group process. Focus Group Results […]

Is there anyone out there who works for a university that doesn’t have diversity as a core value? I didn’t think so. Chances are, your university is full of councils and task forces devoted to diversity. Diversity is in your institution’s mission statement. Your leadership heralds diversity in nearly every speech and official document. So […]

A fast blog post with two things to get creative juices flowing…. Here’s a link to a great blog called Marketing for Higher Ed. Always good stuff, including this post on Top 10 Facebook Landing pages. What can you do to make your landing page better? And, I recommend subscribing to the Educational Marketing Group […]

I’m not a sports fan, but I can’t help but be lured to the Superbowl by the promise of a half-time show and the Superbowl of Advertising: those commercials.

First day back to work in 2011 and, of course, I’m thinking about a new year’s resolution–one that doesn’t involve abstaining from dessert. First, a bit of background: When I shop, I am a brand loyalist. For laundry, it’s Tide.  For shampoo, it’s the pretentious-sounding Systeme Biolage.  Skincare is Clinique and Origins. I only buy […]

Melissa Brown’s personal “to do” and improvement list for the upcoming year, based on lessons from 2010.

Focus groups are just one tool in the evolving world of figuring out a company’s brand, image, and potential direction for projects and campaigns. They require time to truly review, analyze, and adjust the structure of the focus group sessions to achieve: 1) clear set goals; 2) the best time of day/year for attendees; 3) […]

Where do we get our inspiration from in University Relations? It turns out we all have different resources that help us to think creatively, strategically, or just make us laugh out loud.  Here’s our list of things we find useful, and they are categorized for your convenience.  Happy clicking!

As fall semester began, bringing with it our largest-ever population of enrolled students, we decided it was time to test the social media waters at UM-Flint. The vehicle: the Welcome Back Picnic on September 16. We’ve been putting a lot of careful thought into our social media initiatives this year. Have our efforts been paying off? Would […]

During a recent Search Engine Optimization (SEO) webinar hosted by HubSpot, a mention of “inbound marketing” piqued my interest. Inbound marketing: that idea of bringing your consumer to you, not shouting your message at your consumer. I already knew that UM-Flint’s search engine results would increase  with an elevated reach of our content. For example, […]