UM-Flint University Relations

PDFs are a wonderful thing. These little file gems are great for sharing information. Our email inboxes are full of PDFs promoting campus events. For a period there in the new millennium, the humble PDF was a transformative way to stylishly communicate information. And then along came the mobile device revolution. Mobile killed the PDF […]

The new UM-Flint logo updates continue! The University of Michigan-Flint license plate with the State of Michigan has been updated to include the new logo: The UM-Flint license plate sales benefit student veterans and can be purchased on the Secretary of State website.

A workshop to fully explain all of the new stuff that’s coming to your marketing and communication efforts.

We understand that many departments must order ahead for the summer/fall months, and we don’t want to stand in the way of your work.

This is YOUR brand because you make this university everything it is… and MORE!

It’s been some time since I’ve shared our progress toward finalizing UM-Flint’s social media strategy. This is no accident. Some time was spent researching measurement tools. Then some time was spent playing around with said tools. At the moment, the testing of measurement tools is on hold. This sounds cryptic and official, yes? Not really. […]

For those of you just tuning in, we in University Relations are formalizing UM-Flint’s social media strategy following a five-step process: goal-setting; choosing social media channels; messaging and communication; evaluation; and adaptation. We’ve decided that we’re going to grow and nurture UM-Flint’s connection with its online community, and we’ve determined by which channels.

If you’ve been following the formalization of UM-Flint’s social media strategy, you may recall that the team in University Relations recently set official social media goals for the university. These goals centered around the growth and engagement of UM-Flint’s online communities. If we continue through the cycle as we’ve outlined it, the next step is […]

As we convened for our official Social Media Goal-Setting Meeting in University Relations last week, I explained my past dilemma to my colleagues. I’d been producing monthly social media reports for nearly two years, all the while struggling to answer the question, “So what?” Because we didn’t begin our social media journey with measurable goals in […]

Once upon a time, monthly Social Media Updates were produced for UM-Flint. These updates evolved a bit over time, but then the process halted in late 2011. I promise you there is a thoughtful reason. Allow me to explain.