UM-Flint University Relations

The new Digital Asset Manager (DAM) is live and ready for use! Digital Asset Manager: assets.umflint.edu You can now search photos and department logos with new assets continuously loaded, so check the system often. There is limited space available for the Tuesday, December 9 training session. The session will give you an overview of the […]

University Relations is happy to announce the release of Print Sprokit! Print Sprokit is a template system for commonly used UM-Flint branded print materials. The purpose of Print Sprokit is to provide university departments with a simple way to quickly: Create posters and flyers to promote events or initiatives. Create postcards/notecards for invitations. Create a […]

The moment you have been waiting for: new business card and stationery designs with UM-Flint’s updated logo and wordmark! Before you read on, please know that if you still have a stockpile of stationery with the old logo, please use it! Trees do not need to be sacrificed for the sake of the brand. This […]

The new UM-Flint logo updates continue! The University of Michigan-Flint license plate with the State of Michigan has been updated to include the new logo: The UM-Flint license plate sales benefit student veterans and can be purchased on the Secretary of State website.

This mini-glossary seeks to avoid all confusion that can arise from using terms like header, heading, and headline interchangeably.

As of March 28, the R-ball will only be required on sales merchandise, all other platforms and usage will not require this distinction.

Color is an important aspect to a brand’s identity. Most people in this country, and even around the globe, recognize that Michigan is synonymous with maize and blue, just as much as Target is identified with the color red. Color evokes emotions and creates perceptions. Blue conjures up feelings of authority, success, power, and serenity, […]