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Snake Oil in Higher Ed Marketing

  Snake oil. Sounds intriguing, doesn’t it? Just what kind of brew is boiled down essence of snake? Can you drink it? Do you even want to? It seems that vast quantities of snake oil are being consumed across higher education in the form of vendor products that promise to cure what ails you, but […]

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Diversity is More Than Pictures of People with Different Skin Colors

Is there anyone out there who works for a university that doesn’t have diversity as a core value? I didn’t think so. Chances are, your university is full of councils and task forces devoted to diversity. Diversity is in your institution’s mission statement. Your leadership heralds diversity in nearly every speech and official document. So […]

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A New Year’s Resolution – Don’t Cheapen the Image

First day back to work in 2011 and, of course, I’m thinking about a new year’s resolution–one that doesn’t involve abstaining from dessert. First, a bit of background: When I shop, I am a brand loyalist. For laundry, it’s Tide.  For shampoo, it’s the pretentious-sounding Systeme Biolage.  Skincare is Clinique and Origins. I only buy […]

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New Year’s Resolution in Marketing for 2011

Melissa Brown’s personal “to do” and improvement list for the upcoming year, based on lessons from 2010.

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Video Classes: A Student’s Perspective

As a senior at UM-Flint, I have had my share of different courses and various professors. However, no matter what, I always am happy to hear those magic words from my professor; “We’ll be watching a video for today’s lecture”. In the middle of a week that has been spent juggling numerous courses and work, […]

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